SustainTheGame™ ATL

For us, sustainability is more than a buzzword; it’s personal–and Atlanta’s culture is an integral part of building a vibrant future for everyone.

BoldImpact™ ATL is pleased to announce SustainTheGame™ ATL, an ambitious sustainability initiative in partnership with Drawdown Georgia Business Compact.

With the World Cup coming to Atlanta in 2026, SustainTheGame™ will showcase the city’s commitment to sustainability and global leadership–before, during, and well after the global spotlight fades.

We are starting with three focus areas designed to transform the global spotlight into a catalyst for widespread engagement and meaningful, lasting legacy—both in Atlanta and beyond. At the heart of it all is Atlanta’s dynamic, innovative culture, which serves as both the inspiration and the engine driving this movement forward and is an example for the nation.

Our Focus Areas

City in a Forest

Growing a Greener Atlanta

We’re partnering with organizations across Metro Atlanta to plant thousands of trees, expanding the city’s urban canopy. This initiative is a unique opportunity for everyone—fans and families, local advocates and corporate allies, young and young-at-heart—to help reduce urban heat, capture carbon, and increase green spaces in under-canopied neighborhoods.

Through gamified challenges and hands-on community engagement, we’ll grow more than just trees—we’ll plant a living tribute that takes root well past the tournament and into Atlanta’s future.

Waste & Circularity

With Big Crowds Come Big Opportunities for Smart Solutions

Large gatherings inevitably create waste—but Atlanta is setting the global standard for zero waste. We’re proud to champion legacy companies, startups, civic organizations, educators, and creators to drive meaningful efforts to reduce, reuse, and recycle—during the World Cup and in the years that follow.

As the world turns its attention to Atlanta in 2026, let’s demonstrate what true sustainability leadership looks like. Together, we can make it both inspiring and transformative.

Food & Agriculture

Local Food and Agriculture Strategies That Prioritize Nutrition and Zero Waste

We’re collaborating with partners across Metro Atlanta to spotlight the city’s innovative leadership in local food sourcing and food waste reduction, with efforts to ensure access to healthy, nourishing food for all. We are here to elevate the changemakers already doing the work and invite others to join and lead alongside them.

When we focus on food and agriculture, we feed our communities and the land that sustains us.

How to Get Involved

Contact us at info@boldimpactatl.org to let us know how you’d like to get involved. Together, we can shape a thriving, regenerative future for Atlanta.

  • Corporations and Local Businesses: Showcase your purpose, share your sustainability journey, and foster meaningful employee engagement.

  • Schools and Universities: Activate students, educators, families, and entire campuses in impactful sustainability efforts.

  • Government Agencies: Partner with us to inform and inspire your communities—and let us amplify your story.

  • Nonprofits: Expand the reach of your vital work and explore new opportunities to scale impact through collaboration.

  • Artists, Entertainers and Creators: Harness your voice, platform, and creativity to raise awareness, ignite momentum, and drive activation.