SustainTheGame™

For us, sustainability is more than a buzzword; it’s personal–and Atlanta’s culture is an integral part of building a vibrant future for everyone.

BoldImpact™ ATL is pleased to announce SustainTheGame™ ATL, an ambitious sustainability initiative in partnership with Drawdown Georgia Business Compact.

With the World Cup coming to Atlanta in 2026, SustainTheGame™ will showcase the city’s commitment to sustainability and global leadership–before, during, and well after the global spotlight fades.

With the World Cup heading to Atlanta in 2026, SustainTheGame will ensure the World Cup happens WITH Atlanta (not to Atlanta) to showcase the city’s commitment to sustainability and global leadership–before, during, and well after the global spotlight fades. 

BoldImpact ATL’s work is focused on the following five pillars, which will be visible, measurable, and outcome-driven, and designed to transform the global spotlight into a catalyst for widespread engagement and meaningful, lasting legacy–in Atlanta and beyond:

Pillar 1: City in a Forest
Pillar 2: Waste+ (Zero Waste, Recycling, Reuse, Composting - Materials Management)
Pillar 3: Food Circularity
Pillar 4: Navigating Atlanta
Pillar 5: Art, Culture, and Technology

Pillar 1:
City in a Forest

We’re partnering with organizations across Metro Atlanta to plant thousands of trees to include native, expanding the city’s urban canopy.

This initiative is a unique opportunity for everyone - fans and families, local advocates and corporate allies, young and young-at-heart - to help reduce urban heat, capture carbon, and increase green spaces in under-canopied neighborhoods.

Pillar 2: Waste + (Zero Waste, Recycling, Reuse, Composting aka Materials Management)

Large gatherings inevitably create waste, but Atlanta has set the global standard for zero waste. We’re proud to champion legacy companies, startups, civic organizations, educators, and creators to drive meaningful efforts to reduce, reuse, and recycle - during the World Cup and in the years that follow.

BATL will amplify Mercedes-Benz Stadium’s best-in-class solutions to Atlanta’s organizations, restaurants, hotels, venues, and more.

Pillar 3:
Food Circularity

We’re collaborating with partners across Metro Atlanta to spotlight the city’s innovative leadership in local food sourcing and food waste reduction, with efforts to ensure access to healthy, nourishing food for all.

BATL will elevate and amplify the work already underway by individuals and organizations, expand their reach, and facilitate greater collaborations. 

Pillar 4: Navigating Atlanta

Through strategic integration across Atlanta’s transportation corridors - including Hartsfield-Jackson International Airport, the Atlanta Beltline, Path400, MARTA, the Greenway Trail and emerging micromobility networks, BoldImpact ATL will extend the reach of each pillar’s work into the daily rhythms of our city.

This drives a bold vision for Atlanta: a thriving, connected community where mobility is sustainable, accessible, and inspiring.

Pillar 5: Art, Culture and Technology

At the heart of BoldImpact ATL’s mission is the belief that art, culture, and technology are powerful catalysts for awareness, activation, and innovation.

This pillar not only stands on its own - it is woven through every initiative, driving creative engagement, inspiring participation, and generating meaningful data and metrics to measure impact citywide. This includes exploring the role of AI to advance the work in each pillar and build the workforce of tomorrow.

How to Get Involved

Contact us at info@boldimpactatl.org to let us know how you’d like to get involved. Together, we can shape a thriving, regenerative future for Atlanta.

  • Corporations and Local Businesses: Showcase your purpose, share your sustainability journey, and foster meaningful employee engagement.

  • Schools and Universities: Activate students, educators, families, and entire campuses in impactful sustainability efforts.

  • Government Agencies: Partner with us to inform and inspire your communities—and let us amplify your story.

  • Nonprofits: Expand the reach of your vital work and explore new opportunities to scale impact through collaboration.

  • Artists, Entertainers and Creators: Harness your voice, platform, and creativity to raise awareness, ignite momentum, and drive activation.